Boomer India wanted its audience to decide which tagline (Boom Boom Boomer OR Boom Machade) the brand should opt for.
So, we launched a challenge!
As the two taglines - Boom Boom Boomer and Boom Machade belongs to two different eras. We called out Millennials and Generation Zs to vote for their favourite tagline. The voting was done on a microsite we created.
Our campaign - 'BATTLE OF TAGLINES' got all the eye balls. A large number of people voted for their favourite tagline. The campaign was surely a success!
